Case Study — Aviation

    ScaleWings

    ScaleWings is an aircraft manufacturer creating a carbon fiber P-51 Mustang at 70% scale and 10% of the cost of a real P-51. When we first engaged with ScaleWings, they had not sold a single aircraft and no one knew who they were. This is the case study of how we built their brand to be one of the most recognizable in GA Aviation.

    Building the Brand
    of ScaleWings

    Key Results Include:

    100m+

    Organic Views

    70k

    IG Followers

    3x

    Campaigns

    $10m+

    Aircraft Sold

    ScaleWings is an aircraft manufacturer creating a carbon fiber P-51 Mustang at 70% scale and 10% of the cost of a real P-51. When we first engaged with ScaleWings, they had not sold a single aircraft and no one knew who they were.

    Scale Wings partnered with us for several transformative campaigns that yielded remarkable results. Starting from a minimal online presence, we successfully established Scale Wings as a prominent brand in the aviation industry through consistent, high-quality content that regularly achieved millions of views. Our media efforts directly contributed to the sale of over 20 aircraft, generating over $10 million in revenue.

    ScaleWings InstagramScaleWings Instagram
    ScaleWings aircraft

    Campaign Highlights

    Below are some of the exciting campaigns we did with ScaleWings that lead to many viral and brand establishing moments.

    Utah FPV Campaign

    This Utah campaign consisted of our incredible stunt pilot Alex, our world class FPV Drone pilot Niko, and our creative team flying deep into Utah filming some of the most incredible footage. These videos accounted not only for tens of millions of views and thousands of new followers, this content was reshared by many feature pages accounting for major brand visibility.

    ScaleWings SW-51 Mustang

    YouTube Recap

    1.5m views
    Beauty of Aviation

    Beauty of Aviation

    950k views
    Serene

    Serene

    3.1m views
    American Made

    American Made

    780k views
    Utah BTS

    Utah BTS

    780k views
    Stunning Utah

    Stunning Utah

    650k views
    Sunset Run

    Sunset Run

    4.8m views

    Arkansas Debut Campaign

    This was our first debut campaign with ScaleWings. With Dozen Aldridge at the helm, a former Thunderbird pilot and Niko's first run at FPV, this campaign truly put ScaleWings on the map — doing tens of millions of views and establishing ScaleWings as a brand to be respected.

    Arkansas Run

    Arkansas Run

    1.8m views
    ScaleWings aircraft

    Other Campaigns

    These are a collection of several campaigns over the years from Florida River runs to GT50 Flybys to top gun inspired inverted flights.

    Mustang x Mustang Flyby

    Mustang x Mustang Flyby

    2.1m views
    Water Pass

    Water Pass

    1m views
    SW-51 Dogfight

    SW-51 Dogfight

    1.8m views
    Inverted P51

    Inverted P51

    200k views

    Recaps and Events

    And lastly some of the videos we've made of the many events and experiences of ScaleWings. While these don't get the viral numbers of our other campaigns, they tell a story of the events and projects ScaleWings is involved in.

    Oshkosh 2024 Recap

    Oshkosh 2024 Recap

    Texas to Oshkosh

    Texas to Oshkosh

    Triple Threat

    Triple Threat

    100k views
    ScaleWings aircraft

    Photography Portfolio

    The gallery is some of our favorite shots over the years.

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